Children need to hear nice things about themselves and be encouraged to meet their full potential. The resources to teach our children the skills of positive self talk and self affirmation are hard to find. Sandman Enterprises was created to present the world a gift of hope and of limitless possibilities in the form of audio recording series by the "Sandman."

The concept for Sandman Enterprises was inspired by watching the Oprah 20th Anniversary Series. Oprah discussed a stranger who said, “You are as pretty as a speckled pup.” Positive words from a stranger can have a deep effect on another human being. As founder of Sandman Enterprises and as a CPA, Julie Duriga was compelled to present the world a source of inspiration and motivation.